Tom’s of Maine Products Class Action Settlement

Tom’s of Maine Inc. has agreed to settle a false advertisement class action lawsuit, resolving claims that the company mislabeled certain beauty and personal care products as natural when they allegedly contained chemical products. If you purchased one of the Tom’s of Maine products covered in this false advertisement class action settlement, you may be entitled to compensation.

Covered Products in this Tom’s of Maine class action settlement include:

  • Toothpaste
  • Deodorant/Antiperspirant
  • Soap
  • Diaper Cream
  • Lip Balm or Gloss
  • Sunscreen
  • Body Lotion
  • Body Wash
  • Shampoo
  • Hand Cream
  • Mouthwash
  • Other personal or oral care products

Plaintiff Allison Gay and other individuals filed this Tom’s of Maine false ad class action lawsuit in March 2015, alleging the company purposefully mislabeled their personal hygiene and beauty products listed above as “natural” when they allegedly contained unnatural substances.

For example, the Tome’s of Main class action lawsuit states that the brand’s “natural” toothpaste contains both glycerin and sodium lauryl sulfate.

Tom’s of Maine has denied all wrongdoing and liability in this false ad class action lawsuit, but has agreed to settle in order to avoid the uncertainty of continued litigation and mounting court costs.

A federal judge preliminarily approved the Tom’s of Maine settlement on Sept. 9, 2015.

In addition to paying $4.5 million to establish a settlement fund for Class Members, the Tom’s of Maine class action settlement requires the company to change their labeling and marketing practices for the Covered Products, as well as make certain changes to the company’s website.

Who’s Eligible

You are a Class Member of the Tom’s of Maine class action settlement if purchased at least one of the Tom’s of Maine products covered in this lawsuit between March 25, 2009 and Sept. 23, 2015.

Potential Award

Up to $28, depending on the information you provide in your Claim Form.

Proof of Purchase

In order to claim your portion of the Tom’s of Maine class action settlement, you must complete online or mail in a complete Claim Form by May 7, 2016, which should include the following information:

  • Your Mailing Address.
  • Description of total number and type of Tom’s of Maine Covered Products that you have purchased. You should also include the purchase location.
  • Signature affirming all the information you provided is true.
Claim Form Deadline

05/07/2016

Case Name
Allison Gay, et al. v. Tom’s of Maine, Inc., Case No. 0:14-cv-60604-KMM, in the United States District Court for the Southern District of Florida.
Final Hearing

01/28/2016

Settlement Website
Claims Administrator

Tom’s of Maine Settlement
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614
1-888-897-9554

Class Counsel

SHEPHERD FINKELMAN MILLER & SHAH LLP
REESE LLP
HALUNEN LAW
DOSTART CLAPP & COVENEY LLP
THE FEINBERG LAW FIRM

Defense Counsel

LATHAM & WATKINS LLP